Series Box Setsīox sets are another strategy you can use to offer readers a deal on a whole series. This full-series sale of nonfiction books packed with tips for self-published authors was targeted to an audience in the UK, combining bright, eye-catching colors with exciting deal prices. Let’s Get Publishing Series by David Gaughran The orange background image complements the blue book covers and helps make the genre (epic fantasy!) obvious to readers. This ad for an audiobook series sale linked to the series page on Chirp, promoting a limited-time $0.99 deal on each of the four books. The Fallen King Chronicles by Richard Fierce This ad used a sale on the first two books in a paranormal young adult trilogy to promote the release of the third and final title, making it easy for new readers to jump into the series. Visions of Darkness Trilogy by Krysten Harlow Ben Mitchell/Titus Ray Thrillers Series by Luana Ehrlichįor Kindle Unlimited subscribers, any book enrolled in the program is a great deal! Stating the series’ genre outright is a fantastic way to make sure an image attracts the right readers. For this Regency romance series sale, the first two books were free, books 3 and 4 were $0.99, and books 5 and 6 were $2.99. Secrets & Scandals Series by Darcy BurkeĪnother full-series sale strategy is to use tiered pricing. The more books, the merrier! This image includes every book cover in this six-book fantasy series, advertising a free offer on book 1 and discounts on every other book. The Legend of Nyx Series by Theophilus Monroe Many advertisers will link these ads to a series page on Amazon so readers can grab the whole discounted series with just one click. The Cowboy and His Runaway (Rock Springs, Texas Series Book 1) by Kaci M RoseĪ free deal, a complete series ready to be binged, and a sexy cowboy on the cover give western romance fans so many reasons to click on this ad! Sales Across a SeriesĪnother strategy for series promotion is to discount every single book in the series at once. This ad highlights the full series along with a free deal on the first book. Many readers are excited to dive into a completed series because they know they won’t have to wait for the next release to discover how the story ends. Temptation (Temptation Series Book 1) by T.K. This ad for a supernatural cozy mystery doesn’t need a deal price to hook readers - the spooky font, haunted house imagery, and perfectly paranormal branding capture readers’ attention. Pumpkins & Poltergeists (Confessions of a Closet Medium, Book 1) by Nyx Halliwell The red banners add a sense of urgency to this limited-time offer. This ad promotes a sale on the first three books in a 12-book mystery series, using the moody image from the book 1 cover in the background. We love this clear call-to-action (CTA) encouraging readers to start this epic fantasy series and the use of the book cover art in the background of the ad image. The Bow of Destiny (The Bow of Hart Saga Book 1), P. The dramatic background echoes the design of the book covers but still lets them pop, and nothing distracts from the compelling offer for readers to start the series for free. After the Fade (Rise Book 1), Emilia Foxe & Kamryn Foxe Pricing the first book at free or $0.99 makes it low-risk for readers to try a new series and can increase clicks and conversions on your ads. One common strategy for advertising a series is to offer an appealing price on the series starter to attract new readers. Every one of these images had a high click-through rate, ranging from 1.5% all the way up to 27%! Series Starters Here are 17 examples of ad designs using three different strategies to hook readers into a series. Advertising a series is a great strategy to find new readers, and it’s cost-effective - readers who get hooked on the first book are likely to keep buying and reading the next books in the series, which means more money in your pocket from each click on your ad compared to ads for standalone books. One of the best ways to use BookBub Ads is to promote books in a series.
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